Baroness Beeban Kidron, one of the pioneers in the fight against the growing influence of big technology, recently expressed her concerns about the impact of these technologies on the younger generation in a controversial interview. She criticized what she called "generational injustice against children" and highlighted the importance of parental and community awareness in facing digital challenges.
Changing Course from Cinema to Fighting Technology
After three decades in the film industry, Kidron decided to leave this profession to combat the negative effects of big technology on children. She points out that the problem lies not in the technology itself, but in how it is used. This children's rights activist believes that instead of succumbing to these technologies, we should control them and move towards their proper use.
Her new book, "Users – How Big Tech Took Control and How We Can Fight Back," examines how big technologies control our lives and offers solutions to tackle these challenges. Kidron believes that public awareness and criticism of these companies can help create positive changes.
Challenges of the New Generation
She also addresses specific challenges faced by the new generation, including the mental health issues arising from frequent use of social media. According to Kidron, we must encourage the new generation to use technologies wisely and make them aware of their dangers. This social activist believes that parents and teachers play a crucial role in raising awareness and empowering children in this regard.
In conclusion, Baroness Kidron emphasizes that we should view big technologies as tools for progress, not as enemies controlling our lives. She states, "We need to reclaim big technologies and use them for the benefit of the next generation." Her words not only challenge an interesting perspective but also serve as a call for all of us to think about the future we are creating for our children.




