With the introduction of the iPhone Two, as its first foldable phone, Apple has stepped into the world of smart phone technology. This phone, which joins this category of products after years of efforts by other brands, seems poised to find a special place in the market.
Design and Features
The iPhone Two, with dimensions and shape almost similar to a passport, is made of titanium and features two displays: a ۷.۶-inch internal display and a ۵.۴-inch external display. This design allows users to have a tablet-like experience without the need to carry a large device. According to the designers, this phone should convey a natural and comfortable feeling similar to that of an iPad to users.
This phone will be available in two colors: "Star White" and "Night Sky," and is set to go on sale in ۷۰ countries starting from October ۲۳. Apple has also highlighted the multiple cameras of this phone as one of its strengths. The cameras include an external lens at the front, two lenses at the back, and an internal lens that can be used simultaneously in open mode.
Market Competition
The price of the iPhone Two starts at $۱۹۹۹, which is slightly higher than the Samsung Galaxy Z Fold ۸, which starts at $۱۸۹۹. However, reports indicate that Apple expects to capture about one-third of market demand with its entry into this segment. Although foldable phones currently make up less than ۲ percent of total global smartphone shipments, Apple's entry into this market could significantly change the competition.
Additionally, Apple has introduced a new program called "Apple Upgrade" that allows customers to pay for their purchase over one or two years. This program could help increase sales and attract new customers.
With Apple's entry into the foldable phone market, competition in this segment is expected to intensify, and its impacts will be more pronounced in global markets, especially in China.
