Kylian Mbappé, captain of the French national football team, has signed a contract with the Swiss sports brand On, thus ending his collaboration with Nike that began at the start of his professional career. This transfer not only brings significant changes to Mbappé's professional life but also offers On a new opportunity to enter the world of football.
New Developments for On
Mbappé's new contract with On is recognized as a milestone in the brand's history. Known for its running shoes, On is now looking to expand its activities into football by signing Mbappé. The company has also appointed Thierry Henry, the former star of French football and Arsenal, as its football director. These two actions demonstrate On's serious determination to compete in the football sportswear market.
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Implications of This Transfer for Mbappé and the Football World
Mbappé's transfer to On could have significant impacts on the football world and other brands as well. Recognized as one of the best players in the world today, Mbappé provides On with an opportunity to introduce itself among football fans through this collaboration. This move may also inspire other football players to turn to lesser-known brands, thereby increasing the competitive landscape in the sportswear market.
Given that Mbappé is currently one of the influential figures in the world of sports, this transfer will help On quickly gain recognition in the football world and establish itself as a reputable brand in this field.
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