Liverpool, one of the largest football clubs in the world, has recently announced the arrival of Turkish Airlines as its new shirt sponsor. This five-year contract worth £۳۰۰ million not only sets a new record in the club's history but also in the Premier League.
Most Historic Contract in the Premier League
This contract is valued at over £۶۰ million per season on average and represents a significant increase compared to the current deal with Standard Chartered, which has been the shirt sponsor for Liverpool since ۲۰۱۰. This is a major transformation in Liverpool's history and could have a substantial impact on the club's financial and marketing status.
While Liverpool is always recognized as one of the champions in the history of European football, the club currently also holds significant advantages in revenue generation. Last February, Liverpool announced that the team's revenues for the past financial year exceeded £۷۰۰ million, placing them at the top of the revenue table in English football.
A Step Towards the Future
According to club officials, this partnership with Turkish Airlines will not only help strengthen the Liverpool brand but is also built on past successes, including the victory in the UEFA Champions League final in Istanbul in ۲۰۰۵. This collaboration connects two global brands that seek to inspire and provide excellent services to millions around the world.
Currently, Standard Chartered will remain as the shirt sponsor until the end of the current season and will continue as Liverpool's 'global partner' from the ۲۰۲۷/۲۸ season. These changes seem to reflect a significant transformation in the financial and commercial structure of Liverpool, which could contribute to the club's growth and prosperity in the coming years.
