Alice Keshmore, a sociologist and author of the book "Celebrity Culture," discusses the impact of celebrity culture on contemporary politics in a conversation with François Picar. Keshmore believes that celebrity culture today has significantly changed the relationship between entertainment and politics. In the past, public figures could maintain political neutrality, but now even silence or non-participation in political discussions can be interpreted as a political act.
Transformation in the Role of Celebrities
Keshmore pointed out that in the present age, celebrities are recognized not only as artistic and entertainment figures but also act as influential personalities in the political arena. She emphasized that this change has occurred due to a shift in public expectations of celebrities and the emergence of social media. In the past, celebrities could remain politically neutral and focus on their artistic work, but now this possibility has significantly diminished.
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Social and Political Accountability
Keshmore noted that today, many fans expect celebrities to be active in social and political issues and respond to social voices. This pressure from fans and media makes it difficult for celebrities to easily distance themselves from politics. As a result, many celebrities publicly express their political opinions and positions, and in some cases, these opinions can influence political and social decisions.
However, Keshmore also pointed out the challenges of this situation. She explained that currently, any statement or action by celebrities can be criticized and even used as a political tool. This can exacerbate social and political tensions and create an environment where celebrities are under more pressure to express their positions.
On the other hand, Keshmore believes that these changes can provide an opportunity for constructive dialogue about important social and political issues. Celebrities can use their platforms to raise social issues and be the voice of those who may not be heard.
Ultimately, Keshmore stated that celebrity culture, as a cultural and social phenomenon, has created profound transformations in the way people interact with politics and power, and this trend will continue. She emphasized that these changes require careful attention and examination from sociologists, researchers, and policymakers.
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